Growth Strategy · In preparation
Selected brand experience
Brands and businesses I've worked with.
Includes communication and campaign work touching Knorr Professional and Hellmann's within the Unilever Food Solutions portfolio. Brands supported through campaign, content and marketing work, directly or via agency teams. Logos belong to their respective owners and do not imply endorsement.
Selected5
Work.
Projects
Proof, not promises. Brands, markets and outcomes — the detail is available in conversation.
Why work with me
Built for people who answer for results.
- Google Ads
- Meta
- TikTok
- YouTube
- GA4
- Tag Manager
- CRM
- Conversions API
Every channel, one system.
Direct line, no layers
- Hi Junaid!
- Leads are up, but sales say they're not real.
- Can you take a look?
- On it.
- Starting with tracking and the CRM handover.
Start with a Growth System Review
Book a review
“The ad account is rarely the whole problem. I look at the whole system before I touch a single campaign.”
Junaid UmerGrowth strategist, Dubai, UAE
About
An operator who thinks like a strategist.
I work where strategy meets execution — close enough to the ad account to know what's really happening, and close enough to leadership to know why it matters.
Expertise
1Performance Marketing
- Media planning
- Account structure
- Creative testing
- Leadership reporting
Paid media planned around business outcomes, not platform metrics.
2Growth & Go-To-Market
- Positioning & messaging
- Market research
- Phased budgets
- KPI frameworks
Launch, validate, scale and expand with less risk.
3Brand & Digital Growth
- Brand systems
- Organic social
- CRM & email
- WhatsApp journeys
Content systems, organic social and lifecycle that compound.
4Tracking & Analytics
- GA4 & GTM
- Conversions API
- Server-side tagging
- CRM integration
Clean data the platforms and the boardroom can trust.
5Conversion Optimization
- Message match
- Form design
- A/B testing
- Sales handover
Pages and funnels that keep the ad's promise.
6B2B Demand Generation
- Market education
- LinkedIn seniority
- Intent capture
- Sales alignment
Pipeline from senior buyers, with sales in the loop.
7Ecommerce Growth
- Merchant Center & feeds
- Shopping & PMax
- Product-level analysis
- On-site conversion
Feeds, product focus and channel roles that protect margin.
8SEO / GEO / AEO
- Technical SEO
- Entity optimisation
- Answer-ready content
- AI-readiness audits
Be found in Google and cited in AI answers.
- Get in touchAll expertise
Keep scrolling
Based in Dubai. Working across the UAE, MENA and beyond.
Two ways to start
Together
Growth System Review
Start hereDiagnose.
- Positioning and offer
- Tracking and data quality
- Channels and account structure
- Funnel and landing pages
- CRM and sales follow-up
Growth partnership
OngoingBuild. Scale.
- Strategy and hands-on execution
- Clean measurement first
- A clear job for every channel
- Phased budgets that scale
- Reporting the business feels
Senior marketing and growth leadership roles, consulting and advisory engagements, and selected performance marketing projects.
FAQ
Answered questions.
Everything you might want to know — up front.
1Who do you usually work with?
Founders who need a senior operator, CMOs and heads of marketing who need a plan they can defend, growing brands entering new markets — and hiring teams looking for strategy and hands-on execution in one senior role.
2Where do we start?
With a Growth System Review. I audit positioning, tracking, channels, funnel and follow-up, then give you a clear order of fixes. No pitch deck.
3Do you work alongside in-house teams and agencies?
Yes — often. I've worked with founders, in-house teams, agency partners and senior regional and global stakeholders.
4Which markets do you cover?
Dubai and the wider UAE, MENA, Jordan, the Maldives and the UK.
5Are you open to senior roles?
Yes — senior marketing and growth leadership roles, consulting and advisory engagements, and selected performance marketing projects.
Paid Media · In preparation
Awareness before conversion: why cold launches waste budget
Tracking & Analytics · In preparation
Tracking you can defend in a boardroom
Not sure where growth is leaking? Let's find it.
Tell me what's not working. I'll tell you where I'd look first.